By: Ema Nova
Aurora James is a Canadian fashion designer and entrepreneur known for her work in the fashion industry and her dedication to sustainability and social impact. She was born in 1984 in Canada and grew up in a small town in Alberta. Aurora James is of Ghanaian heritage, and her love for African culture and craftsmanship has significantly influenced her career and design philosophy.
After moving to Los Angeles to pursue a career in fashion, Aurora James started working in the industry, gaining experience and knowledge in various roles. In 2013, she founded the luxury accessories brand Brother Vellies in New York City, with a focus on creating sustainable, ethically made footwear and accessories.
Brother Vellies is renowned for its dedication to preserving traditional African craftsmanship and supporting artisans from different African countries. The brand's designs often incorporate elements of African heritage, such as hand-woven textiles and beadwork, while combining them with modern, fashion-forward aesthetics.
One of the central missions of Brother Vellies is to promote sustainability and transparency within the fashion industry. James actively advocates for environmentally responsible practices and fair wages for artisans, fostering a positive impact on the communities involved in the production process.
Over the years, Aurora James has received widespread recognition for her innovative approach to fashion and her commitment to social causes. In 2015, she won the prestigious CFDA/Vogue Fashion Fund award, which helped propel her brand to a wider audience and solidify her status as a rising star in the fashion world. Aurora James is not only a talented designer but also a strong advocate for inclusivity and diversity in the fashion industry. Through her work and initiatives, she has challenged the industry's norms and championed greater representation of marginalized voices.
In addition to her creative endeavors, James is an activist and co-founded the "15 Percent Pledge" in 2020. The initiative calls on major retailers to commit at least 15 percent of their shelf space to Black-owned businesses, helping to address the racial inequities in the retail sector.
Aurora James continues to make a significant impact on the fashion industry, combining her passion for design with a strong commitment to social and environmental responsibility. Her dedication to preserving traditional craftsmanship, supporting marginalized communities, and advocating for a more sustainable fashion landscape has earned her respect and admiration from both industry peers and the public.
See you soon, with love...
Milênia!
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