By: Ema Nova
If there is someone who has literally stepped into the spotlight is Amina Muaddi with the rise of her footwear brand. Born in Romania and raised in Italy Amina has a unique multicultural background. Her background has had a big influence on her design aesthetic, resulting in shoes that blend various cultural influences with modern elegance and glamour.
Before being known for her footwear empire Amina studied fashion communication in Milan where she worked as a fashion assistant at Men's Vogue, after that, she moved to NY for American GQ. With the dream of creating her own brand, she moved back to "Italy at Riviera del Brenta" to pursue her passion. Amina lived there for a year to learn the in and out of the shoe business before co-founding her first brand " Oscar Tiye" in 2013 like the most successful entrepreneur she did not succeed at first.
But like most entrepreneurs, she persevered and started her own brand at the age of 31 when She launched her eponymous footwear brand, Amina Muaddi, in 2018, and since then, her creations have gained widespread attention and adoration from celebrities, influencers, and fashion enthusiasts around the world. Amina's designs are known for their distinctive aesthetic, characterized by bold and sculptural heels, vibrant colors, and exquisite craftsmanship.
Her signature pyramid-shaped stiletto heel has become an iconic feature of her designs, setting her apart from other shoe designers. The combination of architectural heels and luxurious materials creates a unique and opulent style that resonates with women looking for statement-making footwear.
Amina Muaddi's shoes have been worn by numerous celebrities and fashion influencers, including Rihanna, Kendall Jenner, Beyonce, and Kim K. They quickly became everyone's favorite shoes and are frequently seen on red carpets, at fashion events, and on social media platforms. Beyond her own brand, Amina has collaborated with other notable fashion houses, such as Rihanna's Fenty label, and worked on special capsule collections, cementing her reputation as a talented and versatile designer.
Amina Muaddi's success and influence have been widely recognized in the fashion world, and she continues to be an inspiration to aspiring designers and a driving force in pushing the boundaries of footwear design.
See you soon, with love...
Milênia!
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