By: Ema Nova
I love how Giambattista can make a beautiful dress look feminine without being boring. He knows how to work his ideas of clothes, more specifically a woman's body. He told Vogue that he prefers excellence instead of luxury, and we can see that through his work on this collection.
This time Giambattista Valli, wanted to go back in time to the 50s and he told Vogue "That's because the idea of couture floats over the times, it doesn't really belong to a specific era". Giambattista even presented a classic Dior look, since the 50s was the rising time of the Brand. Dior used to be a timeless and classic brand a perfect example was the dress Natalie Portman wore to the festival of Cannes the 1949 F/W "Junon", the gown was a classic then and continues to be a classic today.
The details and the craftsmanship always get my attention, he made a very important point by telling Vogue "It's about the artistry that goes into making an exceptional garment" which I agree with. As I mentioned in past articles, that's why haute couture is such a special and unique part of fashion, because designers are able to showcase the craftsmanship and artistry that goes behind each collection.
Giambattista wanted to emphasize his work, therefore each model was presented with a clean look so that all attention could be directed to the clothes and accessories. Giambattista made sure no dress was too basic, every gown had a special twist either the volume, the raffles, or the silhouettes.
Even though some looks, in particular, seemed straight out of their past collection, it didn't take away from the magic of the dress. If I were Channel or Dior, I would be worried and looking at Giambattista Valli because that's a collection that either Virginie or Maria Grazia should present.
To be honest, I see more references to Chanel than Dior. The references go beyond just silhouettes, particular characteristics of the brand can be found in a few of the designs presented, such as simplicity, elegance, and comfort but most importantly the classic black and white colors. The moment I laid my eyes on the designs that possess Chanel's characteristics, I knew exactly what Giambattista Valli's references for this collection were.
The design on the right in particular is what I expect from modern Chanel, but unfortunately, Chanel has lack innovation and seems to be stuck in time. On the other hand, Giambattista Valli understands how to modernize a brand, how to look back on time but still bring something new to his audience.
(Giambattista Valli Couture Vogue Runway)
See you soon, with love...
Milênia!
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